Cheese mould - improved cheese mould design.

1: Unique Selling Proposition Opportunity
This invention is an improved cheese block design of multi-block form similar to a chocolate block or bar, in all its varying sizes and configurations.

The intention of the design is that smaller sections of the main cheese block can be broken off without the aid of a cutting device.

The multi-block cheese block is encased in a re-sealable covering for convenience, protection and packaging.

2: Product Positioning Opportunity
The new product is quick and convenient to use.
It is can easily be positioned as a convenience food or a healthy snacking product.

3: New Marketing Opportunities
There are many lateral marketing opportunities for Chunka Cheese. eg. Beer and wine markets [hotels, bottle shops, wine bars], hotel room fridges, milk bars, schools, vending machines, sports event catering, etc.
These are areas where traditional cheese would not have ready access to, but Chunka Cheese would.

4: Advertising P.O.S. opportunity
It does not need a large advertising expenditure to explain its product benefits.
The product design advertises its obvious convenience benefits as it sits beside
other cheeses in supermarket displays.
One glance tells the story.
It has the power to generate word of mouth exposure.

5: Export Opportunity
The new product also has the power to generate new export markets.

6: Product Composition Opportunity
Cheese mould design - Chunka Cheese.

The bottom flat section of the block could be made of a harder cheese, with the molded top sections being of a softer variety.
This composition incorporates 2 different varieties of cheese with the resultant mix of tastes and textures.
Added to that, another softer filling could be included within the molded top section.
The potential variations could span the health snacks market to gourmet cheese lovers.

The specifications cover and include the following embodiments:
1: Hard cheddar. (Block shaped by ultrasonic cutting machine).
2: Processed cheese. (Block shaped by ultrasonic cutting machine).
3: A combination of hard and soft cheeses.
4: Cheeses with various fillings and ingredients.

7: No Wastage of Cheese Trim
The excess trim can be extruded into block forms.
Different contents, additives, vitamins etc. can be added to the trim before compression.
The new blocks retain their "breakable" composition.

Patent Abstract
A cheese snack product comprising a block of cheese which has means to facilitate
separation of the product into snack size portions. The means to facilitate
separation may comprise areas of the block which are of lesser thickness than the
remainder and these may be formed either by scoring or cutting into the surface
of the block or by moulding the block to provide such portions. The block of the
invention is preferably contained in a sealed package and a package which can be
opened and then resealed is preferred. AIso, it is possible to include in the package
under the cheese a member which permits the cheese block to be readily moved
outwardly from the package. The cheese block can comprise cheese of one or two
or even more types so as to provide different flavours/textures for the product.




Convenient to use The following opportunities exist for licensees: 1: Unique Selling Proposition Opportunity This invention is an improved cheese block design of multi-block form similar to a chocolate block or bar, in all its varying sizes and configurations. The intention of the design is that smaller sections of the main cheese block can be broken off without the aid of a cutting device. The multi-block cheese block is encased in a re-sealable covering for convenience, protection and packaging. 2: Product Positioning Opportunity The new product is quick and convenient to use. It is can easily be positioned as a convenience food or a healthy snacking product. 3: New Marketing Opportunities There are many lateral marketing opportunities for Chunka Cheese. eg. Beer and wine markets [hotels, bottle shops, wine bars], hotel room fridges, milk bars, schools, vending machines, sports event catering, etc. These are areas where traditional cheese would not have ready access to, but Chunka Cheese would. 4: Advertising P.O.S. opportunity It does not need a large advertising expenditure to explain its product benefits. The product design advertises its obvious convenience benefits as it sits beside other cheeses in supermarket displays. One glance tells the story. It has the power to generate word of mouth exposure. 5: Export Opportunity The new product also has the power to generate new export markets. 6: Product Composition Opportunity The bottom flat section of the block could be made of a harder cheese, with the molded top sections being of a softer variety. This composition incorporates 2 different varieties of cheese with the resultant mix of tastes and textures. Added to that, another softer filling could be included within the molded top section. The potential variations could span the health snacks market to gourmet cheese lovers. The specifications cover and include the following embodiments: 1: Hard cheddar. (Block shaped by ultrasonic cutting machine). 2: Processed cheese. (Block shaped by ultrasonic cutting machine). 3: A combination of hard and soft cheeses. 4: Cheeses with various fillings and ingredients. 7: No Wastage of Cheese Trim The excess trim can be extruded into block forms. Different contents, additives, vitamins etc. can be added to the trim before compression. The new blocks retain their "breakable" composition. Patent Abstract A cheese snack product comprising a block of cheese which has means to facilitate separation of the product into snack size portions. The means to facilitate separation may comprise areas of the block which are of lesser thickness than the remainder and these may be formed either by scoring or cutting into the surface of the block or by moulding the block to provide such portions. The block of the invention is preferably contained in a sealed package and a package which can be opened and then resealed is preferred. AIso, it is possible to include in the package under the cheese a member which permits the cheese block to be readily moved outwardly from the package. The cheese block can comprise cheese of one or two or even more types so as to provide different flavours/textures for the product. World Intellectual Property Organization: (WO/2007/104085) IMPROVED CHEESE BLOCK DESIGN
Patent Pending (WO/2007/104085 "Improved Cheese Block Design")

Convenient to use